BNP Paribas targets millenials with Snapchat videos from young bank employees

France's largest bank, BNP Paribas, is seeking to position the brand with potential young employees, and future customers, with a video series on Snapchat. 

The short videos show the daily lives of young employees of the bank in different locations, edited together from their snaps during a day. The videos are being published on the brand's Snapchat channel and are running as ads in live stories and in Discover. Selected videos during the year are also being posted to Instagram, Facebook and YouTube. 

The bank's last Snapchat campaign, a campus guide for students overseas, generated over 100,000 followers and 3 million views. 

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Brands

  • BNP Paribas

Country

  • France