Brawny uses Snapchat Spectacles to film a campaign from the perspective of children

The Canadian paper towel brand Brawny celebrated Mother's Day with a 60-second video, called “Once a Mother, Always a Giant”, using Snapchat Spectacles to show life from the perspective of small children. 

The agency visited real homes, gave the spectacles to different children and filmed multiple domestic scenes through their eyes, including scenes showing the use of brand's paper towels to clear up mess. The idea was to show how mothers can appear to be true giants to their young kids. 

The novelty of this creative idea resulted in 1.6 million video views in Facebook in just five days. 

Once a Mother, Always a Giant | Brawny Paper Towels

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  • Brawny


  • Canada