Myer lets Australians buy clothing items directly from videos of a catwalk show

Myer, Australia´s largest department store brand, is inviting users to instantly buy clothing items shown at the Myer Fashion Runway show in Melbourne. Users of the app can save items seen on the catwalk and swipe right to save them and then add them directly into the shopping cart in Myer's website. 

The campaign is also being promoted in store windows and on digital billboards around the city, which are showing a video of the show and inviting the public to use the app to save and buy products they like.

MYER Catwalk to Cart

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  • Myer


  • Australia