Global digital marketing innovation

7 key trends in 2017


Boosting brand engagement and differentiation in digital media is a top priority for marketers and agencies in 2017. The platforms and creative possibilities for achieving this, from Snapchat to chatbots, continue to evolve fast, presenting brands with new opportunities and challenges. 

This report highlights how innnovative brands, including Absolut, BMW, Adidas and Virgin, are looking to boost their visibility, relevance and sales, particularly among younger consumers, by focusing on the following key digital trends:

  • Brand innovation in Snapchat 
  • Live video streaming campaigns 
  • Interactive Instagram campaigns 
  • Emoji campaigns 
  • Making sponsorships a social experience 
  • Brand chatbots 
  • Augmented reality 
The full report is free to download in PDF format
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